About Generative UX

Generative UX is a movement launched in February 2026 by Heywa Labs. We believe that GenUX will shape the future of product design. Despite the rapid advances in generative AI, the way people interact with information has barely changed. Search engines return links. Chatbots return walls of text. Neither is designed for how people actually explore, learn or make everyday decisions.

GenUX is a new layer in the stack, above models and data but below applications.

Read the Manifesto

Read our vision for building adaptive, interactive and intelligent user experiences with AI. Including why we believe Generative UX is critical to the advancement of AI-native products and the principles needed to advance this field.

Join the Community

We have issued an open invitation for designers, engineers, AI researchers, cognitive scientists and the entire tech community to help us shape Generative UX. We've set up this community to provide a platform to share thoughts, ideas and stories, so subscribe to our newsletter and reach out with your ideas on moving this conversation forward.

About Heywa Labs

Founded in 2025 in London, focussed on building the future of Generative UX. We are pioneering new ways for consumers and companies to experience AI that us dynamic, contextual and enriching. More than a layout or interface, it's a continuously evolving experience.

Our flagship product, a visual search engine, heywa, is putting everything we're learning about Generative UX into practice.